Global Communication: Theories, Stakeholders, and Trends (CourseSmart) Book PDF, ePub eBook

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Book Descriptions:
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  

• Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
• Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak

• Covers the global war on terrorism and the substantial US investment in Iraqi media

• Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood

• Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 

Global Communication: Theories, Stakeholders, and Trends (CourseSmart) by Thomas L. McPhail

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