Medienmanagement und öffentliche Kommunikation: Der Einsatz von Medien in Unternehmensführung und Marketing (German Edition) Book PDF, ePub eBook

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Book Descriptions:

Wie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien und Kommunikation als Mittel der Unternehmensführung sowie Medien und Kommunikation als strategisches Instrument im Marketing. Beide Aspekte stellt das Lehrbuch Medienmanagement und öffentliche Kommunikation für Studium und Berufspraxis vor und dient damit als Kompass für die Anwendung erfolgreicher Unternehmenskommunikation.

Medienmanagement und öffentliche Kommunikation: Der Einsatz von Medien in Unternehmensführung und Marketing (German Edition) by Thomas Becker

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