IT-Berater und soziale Medien: Wer beeinflusst Technologiekunden? (Xpert.press) (German Edition) Book PDF, ePub eBook

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Book Descriptions:

IT-Produkte sind häufig sehr komplex. Daher spielen Berater bei Kaufentscheidungen eine wichtige Rolle. In dem Band setzen sich die Autoren mit dieser Situation auseinander und befassen sich mit ihren Auswirkungen auf Kommunikationsabteilungen von Unternehmen. Sie gehen auch auf die wachsende Bedeutung von Social Media und den damit einhergehenden Veränderungen der Beraterlandschaft ein. Zudem werden regionale Besonderheiten bzw. die Situation in Deutschland im internationalen Kontext betrachtet.

IT-Berater und soziale Medien: Wer beeinflusst Technologiekunden? (Xpert.press) (German Edition)

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