Praxisorientierte Unternehmensplanung mit harten und weichen Daten: Das Strategische Führungssystem (German Edition) Book PDF, ePub eBook

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Book Descriptions:

Die Bedeutung der strategischen Planung nimmt in dem Maße zu, wie Unternehmen durch Fusionen, Zu- und Verkäufe komplexer werden. Heute versammeln nicht nur Großunternehmen, sondern zunehmend auch Mittelständler 30 – 150 eigenständige Geschäftseinheiten unter einem Dach. Um unter diesen Bedingungen eine Gesamtstrategie zu erarbeiten, wurde eine Strategieplattform entwickelt, die von namhaften Unternehmen wie Siemens eingesetzt wird. Die Autoren stellen das strategische Informationssystem in mehreren Best-Practice-Beispielen anwenderorientiert vor.

Praxisorientierte Unternehmensplanung mit harten und weichen Daten: Das Strategische Führungssystem (German Edition) by Alexander Zimmermann

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