A arte da escolha (Portuguese Edition) Book PDF, ePub eBook

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Book Descriptions:
Em A ARTE DA ESCOLHA, a professora da Universidade de Columbia, Sheena Iyengar, que é uma das maiores especialistas em escolhas­, optou pela tarefa hercúlea de nos ajudar a fazer melhores opções. Ela faz perguntas fascinantes: será que o desejo de escolher é inato ou criado pela cultura? Por que às vezes escolhemos­ contra os nossos melhores interesses­? Quanto controle realmente temos sobre o que escolhemos­? Em última análise, ela oferece respostas inesperadas e profundas, provenientes de sua premiada e abrangente pesquisa, que inclui diversas disciplinas.

A arte da escolha (Portuguese Edition) by Sheena Iyengar

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