Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements aus einer entscheidungsorientierten Sicht. In der 11. Auflage des Marketing-Klassikers wurden alle Kapitel überarbeitet, neue Entwicklungen wurden integriert, wie z.B. das gesamte Feld Social Media. Im Weiteren widmet sich das Buch verstärkt der Out-of-Home-Kommunikation. Die strategische Komponente der Kommunikation wurde durch ein zusätzliches Kapitel zur Mediastrategie/-planung erweitert, welche den Erfordernissen nach einer systematischen Planung, Koordination und Kontrolle aller Mediaaktivitäten Rechnung trägt.

"Die Bibel des Marketings." w & v - werben und verkaufen

Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele (German Edition) by Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg

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