Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
Here’s an easy-to-follow, practical, easily-implementable, 21^st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Topics covered include:

• The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success.
• The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here.

• Marketing tools:
  • Digital publications,
  • Social media,
  • Visual and print marketing materials,
  • Personal interactions
  • Events
you can use throughout the year.

For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) by Valerie S. Gordon, Patricia C. Higginbottom

From reader reviews:

Katherine Levy:

Book is to be different per grade. Book for children until eventually adult are different content. As we know that book is very important for people. The book Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) ended up being making you to know about other know-how and of course you can take more information. It is extremely advantages for you. The publication Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) is not only giving you considerably more new information but also being your friend when you sense bored. You can spend your spend time to read your e-book. Try to make relationship with the book Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series). You never experience lose out for everything in case you read some books.

Jessica Lantigua:

As people who live in the modest era should be upgrade about what going on or details even knowledge to make them keep up with the era that is always change and advance. Some of you maybe will probably update themselves by reading books. It is a good choice to suit your needs but the problems coming to a person is you don't know what one you should start with. This Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) is our recommendation so you keep up with the world. Why, because book serves what you want and wish in this era.

Virgina Scheffer:

The event that you get from Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) could be the more deep you digging the information that hide into the words the more you get considering reading it. It doesn't mean that this book is hard to recognise but Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) giving you joy feeling of reading. The writer conveys their point in certain way that can be understood simply by anyone who read the idea because the author of this guide is well-known enough. This book also makes your own vocabulary increase well. That makes it easy to understand then can go to you, both in printed or e-book style are available. We advise you for having that Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) instantly.

Charles Bax:

This Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) is new way for you who has intense curiosity to look for some information because it relief your hunger associated with. Getting deeper you in it getting knowledge more you know or perhaps you who still having little bit of digest in reading this Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series) can be the light food for yourself because the information inside that book is easy to get by means of anyone. These books acquire itself in the form which can be reachable by anyone, yep I mean in the e-book type. People who think that in book form make them feel sleepy even dizzy this e-book is the answer. So there isn't any in reading a guide especially this one. You can find what you are looking for. It should be here for a person. So , don't miss the item! Just read this e-book style for your better life in addition to knowledge.