Erfolgreich steuern mit Market Intelligence: Marktentscheidungen fundiert treffen (Advanced Controlling) (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Wie gelingt es Unternehmen, frühzeitig Veränderungen in ihren Märkten wahrzunehmen und angemessen zu (re-)agieren? Erfolgreiche Unternehmen setzen häufig auf ein integriertes Konzept bestehend aus marktorientierter Informationsgrundlage und adäquat angewandtem Controllinginstrumentarium. So können fundierte und zukunftsgerichtete Entscheidungen getroffen werden. Jürgen Weber, Mario Stoffels und Jan Spitzner stellen ein entsprechendes Market Intelligence-Konzept vor und ordnen dies in die Unternehmenssteuerung ein. Zahlreiche Praxisbeispiele illustrieren das Konzept.

Erfolgreich steuern mit Market Intelligence: Marktentscheidungen fundiert treffen (Advanced Controlling) (German Edition) by Jürgen Weber, Jan Spitzner, Mario Stoffels

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