Online-Monitoring: Unternehmen wollen die Macht der öffentlichen Meinung kontrollieren (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Laut GfK vertrauen bereits über fünfzig Prozent der deutschen Internetuser auf die Ansichten und Erfahrungen anderer Konsumenten. Für Unternehmen bekommt daher das sogenannte Online-Monitoring einen immer höheren Stellenwert. Mit seiner Hilfe wollen sie herausfinden, wie der Verbraucher tickt.

Online-Monitoring: Unternehmen wollen die Macht der öffentlichen Meinung kontrollieren (German Edition) by H. Reil

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