Einordnung von Porters Wettbewerbsstrategie in den Strategieprozess (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Wissenschaftlicher Aufsatz aus dem Jahr 2009 im Fachbereich BWL - Allgemeines, -, 27 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Porters Wettbewerbsstrategie hat das Interesse des Autors der vorliegenden Arbeit geweckt, da einerseits an Hochschulen die Elemente der Wettbewerbsstrategie isoliert voneinander vermittelt werden. Andererseits ergab die Literaturrecherche dasselbe Bild: Porters Wettbewerbsstrategie und deren Elemente werden von zahlreichen Autoren isoliert beschrieben. Was fehlt, ist eine ganzheitliche Darstellung im Kontext des Strategieprozesses. Dem Philosophen und Begründer der abendländischen Wissenschaft, Aristoteles (384–322 v. Chr.), folgend, nach dem Porters Wettbewerbsstrategie im übertragenden Sinn mehr als die Summe seiner Teile ist, soll dieses Defizit durch die vorliegende Arbeit ausgeglichen werden. Von dieser Situation ausgehend, werden mithilfe eines Beschreibungsmodells die Elemente von Porters Wettbewerbsstrategie erstmals in den Kontext eines Strategieprozesses eingeordnet.

Einordnung von Porters Wettbewerbsstrategie in den Strategieprozess (German Edition) by Christoph Busch

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