Wiley-Schnellkurs BWL (Wiley Schnellkurs) (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Sie suchen einen leicht verständlichen Einstieg in die Betriebswirtschaftslehre? Steffen Wettengl erklärt, was Sie über Unternehmen, Strategien und Rechtsformen wissen sollten. Innovationsmanagement und Marketing führen von einer Produktidee zum Verkaufserfolg. Auch die Managementaufgaben Planung, Organisation und Mitarbeiterführung werden besprochen. Zum Schluss darf ein Blick ins Rechnungswesen nicht fehlen. Beispiele und Tipps ergänzen die Theoriebausteine. Mit Übungsaufgaben und Lösungshinweisen können Sie Ihr Wissen testen.

Wiley-Schnellkurs BWL (Wiley Schnellkurs) (German Edition) by Steffen Wettengl

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