Klartext schreiben im Business: So formulieren Sie Ihre Texte schneller, verständlicher und wirksamer (Whitebooks) (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Wie müssen Texte aufgebaut sein, damit sie gerne gelesen werden? Was muss man bei unterschiedlichen Textsorten beachten vom Angebot über ein Mailing bis hin zur Website? Michaela Muschitz verknüpft ihr Knowhow als Marketingexpertin mit ihrer Erfahrung als Schreibprofi und verrät Ihnen ihre Textertricks.
Der Leser erfährt, wie man ein Konzept für einen Text erstellt, wie man mit kreativen Schreibmethoden in kurzer Zeit originelle Zeilen so formuliert, dass sie auf die Zielgruppe abgestimmt sind.
Alle Textformen werden praxisnah erläutert, den Abschluss des Buches bildet ein eigenes spannendes Kapitel über Texten in eigener Sache.

Klartext schreiben im Business: So formulieren Sie Ihre Texte schneller, verständlicher und wirksamer (Whitebooks) (German Edition) by Michaela Muschitz

From reader reviews:

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